What's important in women's fitness?

Some women are hard-core fitness beasts.  They are disciplined to a daily or weekly workout schedule and they stick to extreme routines.

Other women are disciplined, but prefer a moderate (either in activity or schedule) workout they can easily maintain.

Still others need something that is always fun and more than a little social.

If you are a woman, what's your story and what motivates you to keep up an active fitness routine?